Instagram live session

SPORTS MANAGEMENT: Impact of ‘Fandom’ on Sports Brand Strategy

 A stimulating conversation on Sports Management.

DATE: Wednesday, July 08, 2020

TIME: 11.30 a.m.

You can also visit the upcoming campus at Yelahanka between 10.00 a.m. and 11.30 a.m. The same will be transmitted live on YouTube if you are unable to make it in person. To ensure safety, Masks and Hand Sanitizer will be available at campus.

Please note: You will receive a link to the virtual session shortly after registration.




Friday, June 19, 2020

Time (Virtual Session)
11.00 a.m. to 12.15 p.m.

Link to Session
Click here


Friday, June 19, 2020

Time (Virtual Session)
04.00 p.m. to 05.15 p.m.

Link to Session Click here


Ms. Deepa Mallesh

Founder & Director, Byond Brandinn Private Limited

Experienced in multiple fields of sports management with specific focus into sports branding and marketing, Ms. Deepa Mallesh has been working closely across various segments for first-class sports leagues such as Indian Premier League, ICC Cricket World Cup, Ultimate Table Tennis, Indian Super League, and more. 

Her innumerable skills include Sales & Marketing, Customer Relationship Management, Market Research, Operations and demonstrated working knowledge across various functions which includes digital marketing, branding, strategy development, league operations, venue activation, media planning, PR, Franchise liaison, talent management, advertising, production and sponsorship consulting. 


Mr. Nirmaalya B BISWAS​

Dean, MBA ESG, India

Nirmaalya has spearheaded India academic operations of MBA programs in various universities across Australia and the UK. After working in the global hospitality industry in South East Asia, he became part of the academic teams at Leeds Beckett University and Huddersfield University, UK. Additionally, he is a research scholar working in the Entrepreneurship domain.


MBA ESG, Paris, ranked amongst Europe’s leading business schools, links you to the global corporate world. Producing talented industry-ready professionals for more than 30 years, MBA ESG focuses on equipping students with operational skills and making them job-ready upon graduation. 

By bringing its highly-ranked MBA programs to Bangalore, India, MBA ESG is looking to expand its horizons in an emerging market with a sizable consumer base. The association with Jain (Deemed-to-be) University further adds to the school’s credibility and reputation in India.

(+91) 855-008-0077

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